Fans tuning in to season 3 of A&E’s Emmy award-winning docuseries Born This Way will learn about a new program that’s helping people with disabilities achieve financial independence. The ABLEnow savings program will appear periodically throughout the new season, which starts with back-to-back, hour-long episodes on Tuesday, May 16 at 9 p.m. and 10 p.m. ET/PT.
Read about the partnership between ABLEnow and Born This Way in this article from industry news outlet Broadcasting & Cable.
“We’re honored to partner with A&E’s Born This Way to spread the word about ABLEnow and focus on ability instead of disability,” said Mary Morris, CEO of Virginia529, the agency that administers ABLEnow. “Our ABLEnow program empowers people to increase their independence, improve their financial security and achieve a better quality of life. We share this passion with A&E, which gives a voice to people with disabilities, their families and advocates through this uplifting series.”
“Having worked closely with the cast of Born This Way over the course of three seasons, we have seen first-hand the need for ABLE savings accounts,” said David DeSocio, SVP Ad Sales Marketing and Partnerships at A+E Networks. “We couldn’t be more proud of this collaboration which showcases how the new ABLEnow program positively impacts the quality of life for people with disabilities, their families and their communities.”
A 60-second spot introducing ABLEnow and featuring CEO Mary Morris will run on A&E during the show’s May 16 and May 30 episodes. Later in the season, ABLEnow will take a starring role when a Born This Way cast member considers opening an ABLEnow account to help save for the future and live as independently as possible. The partnership between A&E and ABLEnow also includes online and social media promotion to increase national awareness of this new tax and benefits-advantaged savings option for individuals with disabilities.